![]() ![]() "Our research consistently shows that businesses put economic concerns ahead of environmental concerns, but that means they're missing the win-win to be had by addressing both simultaneously. "Businesses are understandably distracted by economic concerns and other competing pressures right now," says Bye. Jo Bye, Group Manager of Marketing and Communications at EECA, says the figures highlight growing pressure for businesses to be more active when it comes to reducing emissions. ![]() It showed that only 55 percent of businesses believe climate change is an 'important' or 'very important' issue – in contrast to research showing 71 percent of Kiwi rank climate change as a pressing issue. In fact, according to research by EECA (the Energy Efficiency and Conservation Authority), many businesses are deprioritising climate action, given current concerns about the economy.ĮECA's most recent Business Monitor survey, conducted in November 2022, surveyed 521 business decision-makers across the country. With many companies already preoccupied with inflation and the threat of a looming recession, it's understandable that a climate action plan is not top priority for many Kiwi businesses. In fact, by beginning to both measure and reduce carbon emissions, businesses can strengthen their brand's reputation and cut costs. But the reality is, embarking on a climate action journey doesn't have to be difficult. ![]() ![]() For many businesses wanting to become more climate-friendly, taking the first step towards cutting carbon emissions can seem daunting. ![]()
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