In this book we take a broader approach to the subject. pop music with that intangible, upbeat “bubblegum” sound.Ī very strict definition of bubblegum insists on faceless bands, either shifting studio groups or music fronted by a television presence (usually a cartoon) with, as Bill Pitzonka describes it, “a contrived innocence that transcends its contrivance.” This is the music of the Kasenetz and Katz bands (Ohio Express, 1910 Fruitgum Co.) and cartoon groups like the Archies within the first era of bubblegum chart dominance. pop music produced in an assembly line process driven by producers and using faceless singers 5. pop music contrived and marketed to appeal to pre-teens 4. the classic bubblegum era from 1967 1972 2. Defining bubblegum is a tricky proposition as the term variously describes: 1.
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